The Hardee’s Hometown Tour not only garnered the attention of the local media in August, but this month was also cited as the feature campaign by PR Week, a popular industry publication. GCJPR received praise for executing what is often a very difficult campaign and earning a very high rate of success. PR Week noted, “A publicity tour can be fraught with disaster. This tour was distinctive because GCJPR recognized that it could apply the tactics of political brainstorming.” We were glad to be a part of such a successful launch to the Hardee’s Hometown Tour and are eager to continue this tradition annually. The work of both MJKL and GCJPR team members made it such a grand success.