Frank Callahan has had a significant effect on American culture in the course of his career. Early on, Frank helped turn a small farmers’ co-op flourmill into a successful cake mix marketer with a national distribution. Duncan Hines was later purchased by Proctor and Gamble.

Frank’s skill has become known as a category creation in marketing and requires equal parts creativity and marketing discipline.

A partial list of Frank’s successes include: the national introduction of Wishbone Salad Dressings, Hidden Valley Ranch Dressings, Armour Hot Dogs, Club Med, Chex Cereals and Purina Dog Chow. He has also helped take regional brands such as Circle K convenience stores to national prominence.

During the course of these experiences, Frank formalized the discipline that helped create these brands into a protocol, which he calls the Focus Plan Protocol. This system determines long- and short-range objectives and solutions to problems that would inhibit meeting those objectives.

Frank successfully advanced through Young & Rubicam, one of the world’s largest international advertising agencies, becoming the manager of Young & Rubicam West.

In 1980, Frank Callahan founded WFC Advertising and Public Relations with offices in Phoenix, Tucson and San Diego. During its time, WFC was the largest advertising agency between Dallas and Los Angeles.

In 1992, Frank became the professor of InterAd, a program at the American Graduate School (Thunderbird, the Garvin School of International Management), which led student teams to develop marketing plans for major corporations taking products into foreign markets.

In addition, Frank has served on the boards of many national marketing and advertising organizations, as well as local charity groups. He is also listed in Who’s Who in Advertising.