Since joining GCJPR in 2006, Matthew Dutile has been active in creating, planning and executing strategic earned and social media campaigns for GCJPR’s clients. He has been responsible for aggressively researching, generating and pitching traditional media opportunities for clients including; American Solutions, Arizona Public Service, Childhelp, John McCain, Hardee’s, the National Association of Home Care & Hospice and Shea Homes.

In 2008, Matthew served as the public relations coordinator for the Arizona Crystal Darkness campaign. The awareness and prevention campaign, centered on a 30-minute documentary, was designed to educate Arizonans on the dangers of Crystal Meth. The documentary aired on every major television station and a majority of the radio stations across the state. It was the third most-watched program in Arizona in 2008, just behind the Super Bowl and NFC Championship.

Matthew coordinates GCJPR’s social media campaigns across a variety of online platforms tailored to each client’s objectives and where their audience is prevalent. He has organized a number of campaigns with national reach, resulting in improved product dialogue and perceptions.

Matthew is originally from southern New Hampshire, but moved to Arizona after being offered a scholarship from Arizona State University (ASU). He currently resides in Phoenix. Matthew graduated from ASU with a Bachelor’s degree in Journalism and Mass Communications and special concentration in Public Relations and Strategic Media.

Matthew can be reached at mdutile@gcjpr.com.