Last Wednesday you may have seen an unusual number of people not wearing shoes—or, to be more specific, going without shoes in unusual places like the office, school or walking down the street…  Where did they all come from?  And where did their shoes go? If your day was like mine, you had to ask [...]

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Today at 12:30 p.m. my officemate Ashleigh Allen announces her desire for a Petite Lap Giraffe (PLG). At 12:31 p.m. I crush her dream, “It’s not real.” “No, look at this… they have a Webcam,” persuades Ashleigh. “I saw him earlier.” Him being “Vladimir” the PLG breeder’s prized Bull. Ashleigh flips around the Web site and [...]

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Working at Gordon C James Public Relations has been a great experience thus far. Everyone is uber friendly, extremely helpful and inviting. This is my third internship in my public relations career, and the experience I’m gaining now before graduation is vital if I want to be hired at any firm post graduation. With that [...]

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If Facebook is at the tip of every marketer’s lips, Twitter follows closely on its heels.  As one of the largest and still fairly new social networks, the micro-blogging service has attracted a huge amount of attention amongst the media.  A large part of its popularity is with young adults and it is known for [...]

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Last week we discussed event execution and this week we will discuss media outreach. Timelines are integral to successful events and that includes your media plan. Start with your event date and work backwards. A timeline will keep you from missing important deadlines for weekly and monthly publications and ensure that you get information out [...]

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This month we are giving an Events 101 class, last week was about planning and this week is about event execution. Murphy’s Law is particularly relevant when it comes to events, “Anything that can go wrong will.” With the amount of details that events bring, there is bound to be something that doesn’t go according [...]

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