Each day more and more people are using their mobile devices to connect with their favorite Web sites and for general Internet consumption. In fact, over 65 million individuals access Facebook from their phones and a huge portion of Twitter usage is consumed the same way. As technology advances, we want our information on the [...]
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Archives for 'Tips and Techniques'
The GCJPR blog goes mobile
February 4th, 2010 posted by Matthew Dutile
Always Survey Your Surroundings
July 20th, 2009 posted by Matthew Dutile
Coming up with creative ways to tell a story or market a product often involves a lot of heavy brainstorming. On a weekday afternoon you’ll gather together the team and cast in different ideas of far flung schemes or unique twists that could help bring in coverage. Many of them look like just the [...]
Behind the Scenes at an Arizona Highways Photo Shoot
June 30th, 2009 posted by Matthew Dutile
If you’ve ever stared in wonder at some of the phenomenal images in such magazines as National Geographic, Leisure + Travel and Arizona Highways, you’re not alone. While every image might look like the photographer was simply in the right place at the right time (and this happens sometimes) many of these shoots actually require [...]
The Power of Free
June 4th, 2009 posted by Megan Rose
If there is one marketing truth it is – the power of free makes people go wild. This was recently evidenced by fast-food giant Kentucky Fried Chicken. KFC experienced a massive underestimation of the “Oprah factor” while launching their new grilled chicken.
I wish I could say I was different than the norm, but when I [...]
The importance of verbal communication in your PR Toolbox
May 12th, 2009 posted by Trisha Anthony
Today’s PR Toolbox is overflowing with communication opportunities including Facebook, MySpace and Twitter. We spend endless hours on our emails and texting is always available with the touch of a finger. The list of social media opportunities seem endless.
In this fast paced world all these tools help us create instant contacts and assist us in developing [...]
Creating a Marketing Stock Capture
May 4th, 2009 posted by Matthew Dutile
We’ve all seen the eye-catching photographs that go along with any marketing collateral piece, but few of us have actually caught a glimpse of the work that goes into creating them.
In many instances an organization looking for a great photograph to add into a marketing piece, Web site or press material will check out one [...]