We’ve all seen the eye-catching photographs that go along with any marketing collateral piece, but few of us have actually caught a glimpse of the work that goes into creating them. In many instances an organization looking for a great photograph to add into a marketing piece, Web site or press material will check out [...]
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Archives for 'Tips and Techniques'
Creating a Marketing Stock Capture
May 4th, 2009 posted by Matthew Dutile
Pre-planning for a crisis, whether inevitable or not
April 21st, 2009 posted by Edward Cowling
Ask most people outside the PR industry, “What is a public relations crisis communications plan?” and the response is normally, “A plan that goes into action when a crisis has occurred.” However, much is to be lost if a crisis occurs and your organization has to take the time to formulate a plan in response [...]
Public Relations 101: Message is King
April 14th, 2009 posted by GCJPR
I read an interesting article in PRWeek the other day about PepsiCo’s restructure of its communications efforts. PepsiCo has reorganized its team to give a focus on the PepsiCo brand and its messaging as a whole and not just the individual products that they offer. The article demonstrated for me that all businesses have to [...]
The Importance of Consistent Event Management
April 9th, 2009 posted by Brian O'Malley
As the saying goes, “it takes a village to raise a child.” Well at Gordon C. James Public Relations, we find the same principle applies to event management. Whether it is a 20,000 person event on the White House lawn or 50 person cocktail reception, it takes a full team to get the job done [...]
Are you ready for PR?
March 24th, 2009 posted by Matthew Dutile
Most new corporations, organizations, agencies and individuals have repetitively heard of the increased return value of public relations over solely conventional advertising. That mindset has certainly lead many individuals to seek out a PR firm, without really knowing what PR is or how it can benefit them. Unfortunately, agency-client relationships like these often suffer because [...]
GCJPR in 140 words or less
March 4th, 2009 posted by Matthew Dutile
Continuing to expand our reach throughout social media, GCJPR has joined the conversation on Twitter. The rapidly growing social network is increasingly becoming a popular medium in which journalists and consumers connect with brands and companies worldwide. You can find our page filled with blog post updates, upcoming events and our thoughts in 140 words [...]