GCJPR Home

GCJPR coordinates record breaking Carl’s Jr. store opening

December 15th, 2009 posted by Matthew Dutile

For the fourth time in the past 11 months, a newly opened Carl’s Jr.® has set a company sales record. The Leon Valley, Texas restaurant, owned and operated by MJKL Enterprises, posted $115,536 in its opening week, breaking both the domestic and international sales marks.
Proving that success in the fast-food industry runs in the family, the Leon Valley unit, is owned by Jason, Carl and Margaret LeVecke, descendants of Carl’s Jr. founder Carl N. Karcher. They also own the Carl’s Jr. unit that held the previous domestic record in Douglas, Ariz.
“This is a true testament to the strength of the Carl’s Jr. brand, to the leadership at CKE and a great tribute to our wonderful employees and guests, who are like family to us,” said Jason LeVecke, CEO of MJKL Enterprises. “As we’ve always said, we learned a lot of great things from our Grandfather about business and life in general that continue to benefit us today. Hard work, commitment to family and community were among the most important things my Grandfather taught me. The record-setting opening at our Leon Valley Carl’s Jr. was the perfect combination of all three and far exceeded our expectations. I’m proud of the outstanding service from our staff, the overwhelming welcome into the Leon Valley community and knowing that the commitments to success my grandfather instilled in us are still strong throughout the Carl’s Jr. system.”
The Leon Valley Carl’s Jr., which opened for business Nov. 18, is the first Carl’s Jr. in Leon Valley, and the fifth Carl’s Jr. in the greater San Antonio area. The record-setting crew in Leon Valley is led by operational vice president, Lourdes Guardado. The restaurant employs nearly 70 full- and part-time workers.

LeonValleyCJ compIn November, GCJPR and MJKL Enterprises teamed up once again to bring the Making It Happen charity tour to the opening of a new Carl’s Jr.® restaurant in Leon Valley, Texas. For weeks, GCJPR helped the team at MJKL find and reach out to individuals and organizations in the Leon Valley community in need and distribute information about the new store opening.

Proceeding the Leon Valley opening, signage informing the community that Carl’s Jr. was coming soon was part of the intrigue. Local talk started as each beneficiary started to put out their flyers announcing that they would be the recipient of a donation from the new Carl’s Jr. Even more stir was created when locals learned of the free food for a year promotion which distributed 500 coupon books to the first through the doors on opening day.

Thanks to the hard work of GCJPR and MJKL the Leon Valley Carl’s Jr, posted $115,536 in its opening week, breaking both the domestic and international sales marks.

ATT00039“This is a true testament to the strength of the Carl’s Jr. brand, to the leadership at CKE and a great tribute to our wonderful employees and guests, who are like family to us,” said Jason LeVecke, CEO of MJKL Enterprises. “As we’ve always said, we learned a lot of great things from our Grandfather about business and life in general that continue to benefit us today. Hard work, commitment to family and community were among the most important things my Grandfather taught me. The record-setting opening at our Leon Valley Carl’s Jr. was the perfect combination of all three and far exceeded our expectations. I’m proud of the outstanding service from our staff, the overwhelming welcome into the Leon Valley community and knowing Nov 20 - 3 Recipients comp picturethat the commitments to success my grandfather instilled in us are still strong throughout the Carl’s Jr. system.”

The Leon Valley Carl’s Jr., which opened for business Nov. 18, is the first Carl’s Jr. in Leon Valley, and the fifth Carl’s Jr. in the greater San Antonio area. The record-setting crew in Leon Valley is led by operational vice president, Lourdes Guardado. The restaurant employs nearly 70 full- and part-time workers.

GCJPR was proud to be a part of this record-breaking restaurant opening.

Join in the conversation...

0 responses ↓

Leave a Comment