Gordon C. James Public Relations provides service to our clients through three broad, yet related, practice areas: event management, media relations and government affairs. Although each is a distinct discipline in its own right, in many instances all three practice areas are brought to bear to address the needs of a particular client problem or project.

Government Affairs

Gordon C. James Public Relations has established a record of success in public policy management by providing our clients with personalized services and focusing on results. We assist our clients by working with them to develop solutions, build strong reputations, inform policy decisions, navigate the regulatory environment, form strategic partnerships and achieve goals. Our staff works closely with our clients to reach government decision-makers in executive departments, legislatures and regulatory agencies at the federal, state and local levels. Our highly-skilled team brings first-hand knowledge, seasoned judgment and expertise when developing a client’s government relations program.

Read about our government affairs work in the Pandemic Planning Summit Initiative case study

To assist our clients with grassroots activities focused on regional, state or local concerns, we have developed a multi-disciplinary approach utilizing aspects of our government affairs and communications practices to build a full range of public policy and advocacy services. Whether building coalitions, identifying relevant stakeholders, formulating local media outreach, gathering research and impressions, measuring support, testing potential messages or a tailored combination of these strategies, GCJPR has proven experience and methodologies for working at the grassroots level to advance public policy goals. We work collectively with our clients to identify the specific tools needed to build the political alliances and local support needed to prevail in the campaign of ideas.

Media Relations

Gordon C. James Public Relations specializes in providing complete media relations support for our clients. We work diligently to define the most appropriate core message or messages for the client that will be carried out consistently in ways that most effectively engage the target audience.

Read about our media relations work in the Coalition Provisional Authority case study

With each client, we exercise our ability to seamlessly integrate with ongoing campaigns, create and execute well-defined communications programs that effectively engage intended target audiences and maintain flexibility to meet client needs and opportunities in a constantly changing marketplace. We work diligently with our clients to ensure that all communications are integrated and consistent with the goals of each communications program. GCJPR actively supports public spokespersons and communications departments that are responsible for delivery of strategic messages through training and intensive issues briefing.

Event Management

GCJPR staff members have a wealth of experience in planning and executing special government and private-sector events, ranging from presidential and political events to continuing education conferences and media-focused activities.

Read about our event management work in the Snickers Cup case study

Our team has developed an efficient system for planning and producing events of all sizes that meaningfully deliver our client’s messages. We expertly manage the many preparatory and logistical tasks required for successful event production, as well as select venues and create event settings and staging that effectively communicate strategic messages to the target audiences and the media.

We believe that intelligent planning, coupled with intensive preparation are essential to every event, and we take a hands-on approach to fine-tuning event venues and productions to ensure the participant’s enjoyment and the client’s satisfaction.

Interactive

Today, consumers are interacting with media on their own terms, with many shifting their intake of news and research as well as their decision-making online. Not only must companies present themselves online in a manner representative of their brand. They must also make sure that potential clients can easily find what they’re looking for through search engine optimization and website design that is intuitive and easy to navigate.

The GCJPR interactive team works with our clients to identify their online goals, and develops a plan to best communicate their messages online. From competitive website reviews to website design to creating tools that enable our clients to easily author their own blogs and podcasts, we identify and implement a tailored solution that integrates seamlessly with offline marketing efforts.

We now offer the following interactive services:

• Interactive Strategy/Consultation
• Site Audits & Reviews
• Competitive Site Analysis
• Web Design/Programming
• Copywriting and Editing
• Podcasting
• Blogging
• Search Engine Optimization
• Online Advertising
• Email Marketing
• E-Commerce Services

There is no reason to be dissatisfied with your online presence. Our team has the creativity, the skill and the patience to guarantee that you have a website that clearly communicates your message and attracts your audience through targeted online advertising, effective email marketing, and optimized search engine results.