© 2019 by Gordon C. James Public Relations


A communications professional with over 20 years of experience in marketing and public relations, Elaina’s passion is connecting people, products, and ideas. At GCJPR, she leads a talented team of communicators, developing PR strategies that include media relations, social media content, event planning, and influencer outreach. She’s happiest when helping a journalist connect with the perfect source, watching reactions roll in on a snappy social post, or seeing a team member’s confidence soar when they’ve taken on a challenge outside their comfort zone and nailed it.


Her corporate marketing background includes nearly six years working in the automotive industry, where she launched owner websites, managed an automotive enthusiast club, and led email and direct marketing strategy for Ford Motor Company, Mazda North American Operations, and Volvo Cars of North America.


Elaina has also launched an award-winning mom blog, created a parenting app to track baby memories on the go, and has written hundreds of articles for top digital outlets Houzz and SheKnows (now SHE Media). She currently contributes articles to Raising Arizona Kids Magazine, Arcadia News, Arizona Business Magazine, and Green Living Magazine.


A Wildcat at heart, Elaina has a master of business administration degree from Arizona State University and a masters of international management from Thunderbird Graduate School of International Studies. When not immersed in the wonderful world of PR, you will find her enjoying time with family, taking pictures of sunsets, and seeking yoga-induced bliss.

Elaina can be reached at everhoff@gcjpr.com.