© 2019 by Gordon C. James Public Relations

MESSAGE DEVELOPMENT

What is your story? What is the best way to share it with the public? Every organization has a mission and a purpose, but expressing that publicly can be a challenge. Effective communication is best described as the mutual understanding of the intended message between the sender and recipient, free of miscommunication or misunderstanding. 

 

The message of any organization must capture the essence of its purpose and be reflective of the mission and scope, with a keen sense of how to project it to the public with integrity. Creating the components of any messaging strategy is key to successful activation coupled with message discipline, achieved through the clear understanding of all aspects.      

 

Having developed messaging for countless corporate, non-profit and political clients, the GCJPR team is highly skilled in using necessary information to tease out the important elements for a successful and effective messaging strategy, based on the client's priorities and purpose.    

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