Samantha Lorenz knew public relations was her calling when she discovered she could combine her passions for writing and creative content development into one to bring a client’s vision to life. Samantha graduated from the Communication and Media department at University of Northern Iowa in 2021 and moved to the sunny state of Arizona to share and grow her talent.
Samantha excels in creating a unique brand voice for each client. She has an apt for knowing the latest trends in the digital world and creating innovative content. With an eye on each social platform and influencer news, she recognizes how to masterly integrate her clients into the best digital realm for their goals to be surpassed.
Before joining the GCJPR team, Samantha worked for an integrated advertising agency in Iowa building out editorial calendars for an array of clients to bring their voice to life on social media and pitching their stories to local and national media. Additionally, she worked in marketing for a large Des Moines-based insurance company completing internal strategic communication campaigns, promoting company blogs, and enhancing the company’s social media platforms. Samantha also dabbled in the events industry executing brides’ dream weddings working in events for a country club.
Since joining GCJPR, Samantha has worked on accounts varying from non-profits to luxury home builders to GCJPR’s own internal accounts. On average, engagement rates for these accounts have grown 145% and followers have increased by 4.5% and counting.
When she’s not engaging with her clients’ social media accounts, you can find Samantha with her husband golfing, trying out new restaurants, or traveling with friends and family.
You can reach Samantha at firstname.lastname@example.org